— About Propel Commerce

We build the tools we wish
we'd had as merchants.

Propel is a small, independent studio making a focused portfolio of Shopify apps. No venture funding, no fifty-person roadmap — just a handful of products we sweat the details on, used by 10,000+ stores.

10,000+
Shopify stores using Propel
4.9★
Average App Store rating
100%
Bootstrapped & profitable
24/7
Support across every timezone
— Our story
Est. 2019 · Vancouver, BC

Propel started in 2019 with a single app and a simple frustration: every tool we installed on our Shopify store felt like it had been built by someone who'd never actually run one.

We set out to fix a narrow slice of that. Replays — our first product — helped merchants watch how real shoppers actually used their store. It grew, we added more tools alongside it, and the pattern became the company: pick a real merchant problem, build the tightest possible solution, and keep it obsessively well-crafted.

Today Propel is five apps, thousands of stores across every country Shopify operates in, and a team that still answers support tickets personally. We're profitable, independent, and planning to stay that way.

— Principles

How we work.

01
Merchant-first, always.
Every feature starts with a real store having a real problem. If we can't picture the merchant, we don't build it.
02
Small apps, done well.
We'd rather ship five apps that each do one thing beautifully than one app that does twenty things badly.
03
Craft over churn.
We sweat typography, defaults, and empty states. The details compound into trust.
04
Independent & profitable.
No outside funding, no pressure to pivot. We build for merchants, not board decks.
— The full Propel portfolio

Five apps running in 10,000+ stores.

Propel Replays
Session recordings, heatmaps, and shopper analytics for your store.
Shopify session recording app
Propel Appointments
Bookings, calendars, and Zoom links for services, classes, and consultations.
Shopify appointment booking app
Propel Subscriptions
Recurring orders with Shopify-native checkout, dunning, and customer portal.
Shopify subscription app
Propel Upsells
Themed upsell popups that lift AOV without the ugly modals.
Shopify upsell app
Propel Warranty
Branded warranty registration and claim management for product-led brands.
Shopify warranty registration app

Try a Propel app today.

Free plans across the portfolio. No credit card, no commitment.

Browse our apps