— A feature of Propel Replays

AI session summaries for merchants
who can't watch every replay.

Propel writes a two-sentence summary the moment you open a Shopify session replay — what the visitor did, where they got stuck, whether they bought. Each summary reads your Shopify customer and order context, so a returning $300 buyer reads differently from a first-time bouncer. Skim 200 sessions in the time it used to take to watch ten.

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— Definition

What is an AI session summary?

An AI session summary is a short, plain-English narrative of a single visitor's session on your store — usually two sentences — generated automatically from the recorded event stream. Instead of scrubbing through three minutes of replay to figure out what happened, you read thirty seconds of summary: where the visitor came from, what they engaged with, where they hesitated, whether they bought. It's how session recording becomes a workflow you actually use, instead of a guilt pile of unwatched replays.

A session summary is the difference between watching 200 replays and reading them.

— How it works

From install to your first AI summary in under a minute.

01
Install Propel Replays
One click from the Shopify App Store. Replays adds itself as a theme app embed and starts recording every visitor session — automatically, async, with 0ms impact on Core Web Vitals. No code, no GTM, no theme.liquid edits.
02
Open any replay in your dashboard
The session list shows every visit, sortable and filterable by Shopify customer field, device, UTM, cart value, and the rest. Click into any session and the replay player opens — with a summary slot at the top.
03
The AI generates a summary on the fly
The moment you open the replay, Propel reads the structured event stream and writes a two-sentence narrative. Plain English: where the visitor landed, what they did, where they got stuck, whether they checked out. No pre-computation; the summary is generated against the latest version of the model.
04
Skim 30 seconds instead of watching 3 minutes
Read the summary. If nothing in it grabs you — a friction signal, a pattern, a question — close the tab and move to the next session. If the summary catches your attention, watch the replay. You spend your time on the sessions that matter.
— What you get

Two-sentence narratives. Skim mode. Patterns at scale.

Three things change about session replay once every replay comes with a summary attached.

Two-sentence narrative

What happened, where they got stuck, what they did next.

Plain English. No jargon, no event taxonomy, no "user_session_id_4F8B traversed product_listing_node." The summary reads like a teammate describing the session out loud: "Visitor landed on the gua sha PDP from a Meta ad, scrolled the gallery twice, paused on the size selector, added to cart, then bounced from checkout when the discount code wouldn't apply."

That single sentence is the difference between watching three minutes of replay to figure out what went wrong and reading thirty seconds to find out instantly. The friction signals — the paused size selector, the failed discount — surface in the narrative without you having to scrub for them.

Skim mode

200 sessions, 20 minutes, the same conclusion as a full week of watching.

Click into a replay, read the summary, close the tab. Click into the next one, read, close. After ten minutes you've moved through more sessions than most merchants watch in a month. Most of them confirm the obvious — bounced visitors, browsing visitors, easy converts. The interesting ones jump out of the list.

Filter the session list first ("returning customers who reached checkout but didn't pay") and skim mode becomes targeted, not random. You're not skimming all sessions — you're skimming the segment that matters. Twenty minutes of triage replaces what used to be a full afternoon of guilt about the unwatched recordings.

Patterns at scale

Surfaces the things no single replay would tell you.

Read 100 summaries in a row and patterns surface that no single replay would reveal. "A lot of people pause on the size selector." "Most paid-traffic visitors abandon before scrolling." "Returning customers re-add the same product five times before checking out." None of these show up if you're watching three sessions a day.

Once you see the pattern in the summaries, you can drill into the specific replays that show it best — and write the fix the same afternoon. The summaries don't replace the replay; they tell you which question to ask the replay.

— Why ours hit harder

A summary that reads your customer, not just your DOM.

Per-replay AI summaries aren't unique anymore — Microsoft Clarity and a handful of others ship some version of this now (we cover the field in our roundup of the best Shopify session replay apps for 2026). Where Propel pulls ahead is what the model gets to read. A generic session-replay tool sees a stream of clicks and page transitions; it can describe the mechanics of the session, but it doesn't know who the visitor is or what they bought before. Propel feeds the summary the Shopify customer and order context: returning vs. new, total spent, customer tag, the order they placed last time, the cart they're abandoning right now.

That changes the narrative. "A returning customer with a $1,200 lifetime value abandoned their cart at the shipping step for the second time this month" is a different summary than "A user clicked, scrolled, and exited." The first is actionable in one read. The second is a description of a session. We sweat the prompt and re-evaluate the underlying model regularly so the writing stays sharp — and we keep tightening the structured signal we feed it as merchants tell us what they wish the summary noticed.

The honest framing: AI summaries on replays are no longer rare. AI summaries that know your customer and order graph still are.

— Use cases

What merchants actually do with AI summaries.

Read the alerts, then read the summaries

Propel's insight alerts surface the day's biggest orders, biggest abandoned carts, and biggest abandoned checkouts; product-page alerts flag significant drops in add-to-cart rate on specific PDPs. Open the session list filtered to that signal, read the first fifty summaries, watch the three that confirm the pattern, ship the fix Friday afternoon. The alerts tell you where to look; the summaries tell you what's there.

Customer support: read the summary instead of asking the customer to re-explain

A customer emails saying their cart broke. Look them up by email, open the replay, read the summary first: "Visitor added two SKUs to cart, applied a discount code, hit the Shop Pay button, then bounced from checkout when the country dropdown wouldn't expand on iOS." That's the answer in one sentence. You reply with a fix instead of a "can you send a screenshot?"

Diagnose a paid-traffic landing page in 20 minutes

You're spending money on Meta and the landing page is converting at 0.4%. Filter sessions to that UTM segment. Read 200 summaries in twenty minutes. The pattern usually appears in the first thirty: "visitors land, scroll once, abandon" — your hero isn't matching the ad, or your fold is too long, or the page is loading too slow on 4G. The diagnosis used to take a week of CRO consulting; now it takes a coffee break.

— What merchants say

7,000+ Shopify stores. 4.9★ across hundreds of reviews.

"A MUST HAVE APP for any Shopify store. Shows issues that data simply does not reveal. They are beginning to introduce AI too, which is great."
Goodness Tea
Shopify App Store review
"Genuinely helpful suggestions that actually improve conversion, not just generic advice."
Pixel Burn Custom Laser Creations
Shopify App Store review
"It has really been a game changer for me and how I review my analytics."
Ciao by CC Bridal
Shopify App Store review
— Honest limits

When AI summaries aren't enough.

Summaries are for triage, not forensics. When a customer reports a real bug, when a checkout regression starts costing you sales, when something genuinely weird happened in a session — you still watch the replay end-to-end. The summary tells you which replay; the replay tells you exactly what broke at second 47.

We say this on purpose. The AI summary is a workflow upgrade, not a replacement for the underlying recording. Tools that promise "you'll never have to watch a session again" are overselling. The right framing is: read 200 summaries, watch the 5 replays the summaries point at, ship the fix that came out of those 5. That's the workflow we built for, and that's the one merchants actually use.

— FAQ

AI session summary FAQ

How accurate are the AI summaries?
Accurate enough to triage with — not accurate enough to skip the replay when something matters. The model reads the structured event stream (clicks, page transitions, dwell time, rage clicks, scroll depth, exit page) and writes a two-sentence narrative of what happened. For 90% of sessions — the bouncers, the browsers, the obvious converts — the summary is all you need. For the messy ones (a checkout that almost worked, a real bug), the summary points you at the replay; you still watch the replay to see exactly what broke.
Do AI summaries replace watching the replay?
No, and they're not designed to. Summaries are a triage layer on top of the replay player — they tell you which sessions are worth your time. For genuine forensic work — a customer-reported bug, a checkout regression, a mobile layout that broke after a theme push — you still watch the replay end-to-end. Think of summaries as a way to read 200 sessions in 20 minutes and watch the 5 that matter, not as a way to never watch a session again.
What language model does Propel use?
We use a frontier general-purpose LLM behind the API; we deliberately don't pin the page to a specific provider because we re-evaluate the underlying model regularly as better ones ship. The summary quality bar is what matters — the model is an implementation detail. We don't train on your session data, and we don't share it with the model provider for training; the prompt is structured event data plus a fixed system prompt, not raw recordings.
Are summaries generated for every replay or only the ones I open?
Only the ones you open. The summary is generated on the fly the moment you click into a replay in the dashboard — not pre-computed for every session that gets recorded. This keeps the AI cost honest (we only pay for sessions someone actually looks at) and keeps the summary fresh against the latest version of the model. Your monthly summary allowance counts the replays you opened, not the ones we recorded.
Can I export the summaries?
Not as a bulk export today. Summaries live alongside their replay in the dashboard; you can copy a summary into a Slack thread or a support ticket the same way you'd share a replay link. A few merchants have asked for a CSV export of summaries across a filter (e.g. all returning-customer sessions from last month) — it's on the roadmap. If you need it sooner, email us and we'll see what we can do.
Does using AI on my session data raise privacy concerns?
The same privacy posture as the rest of Replays applies. Form inputs are masked, payment fields are never captured, Shopify checkout is excluded by default, and customer privacy API consent is honoured. The summary prompt sees the structured event stream — page URLs, click targets, dwell times — not raw PII. We don't train on your data and the model provider doesn't either. If your store needs to disable AI summaries entirely (e.g. for a strict compliance review), there's a toggle in settings.
Will AI summaries get better over time?
Yes — and on two timelines. The model gets better when we swap in newer foundation models (this happens every few months as the industry ships them). The prompt and the structured event signal we feed the model get better when we read merchant feedback and tighten the schema. Summaries you read today will be sharper in six months. Summaries you read in two years will probably make today's look quaint.

Stop watching sessions one at a time.

Install Propel Replays and skim your first session before lunch. Free up to 750 pageviews/mo. AI summaries on every paid plan, with a 7-day free trial.

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