We don't write for the sake of writing. Every post comes from something we ran into building Propel apps, running Shopify stores ourselves, or sitting in support with merchants. New posts twice a week.
Best session replay apps for Shopify in 2026, ranked honestly. Real pricing, real gaps, and when each tool is actually the right pick for your store.
A practical guide to reading a heatmap on your Shopify store — the five things to look for, the three misreads to avoid, and a 15-minute weekly audit.
Cart abandonment rate is universal. The reason yours is high probably isn't. Here's the diagnosis playbook for figuring out which of the five buckets is yours.
Checkout.liquid is gone, third-party scripts can't run on Plus checkouts, and tracking quietly broke for stores that didn't migrate. What changed and how to validate your setup.
Real, sourced ecommerce conversion-rate benchmarks for 2026 — by industry, device, traffic source, and geography. With links to every primary source.
What Shopify conversion rate optimization actually is, where conversions leak on Shopify stores, and the 12 fixes that move conversion most. A merchant's guide.
Mobile is where most Shopify traffic lands and where most of it dies. Here's how to find the five places mobile checkout breaks — and the one that's yours.
Session replay records and plays back what your visitors actually do on your store. Here's what it is, what it isn't, and what it's for.
Rage clicks and dead clicks are the loudest frustration signals on a Shopify storefront. Here's what each one tells you, the four most common causes, and how to fix them.
Traffic but no sales on Shopify? The four most common reasons — wrong traffic, trust gap, choice-step friction, checkout friction — and a 30-minute audit to find yours.
Lucky Orange vs Hotjar for a Shopify store — and where Propel Replays fits as the Shopify-native alternative. Pricing, features, performance, honest verdict.
What Hotjar costs in 2026, how the Contentsquare migration changed the pricing surface, and whether the daily-session caps fit a real Shopify store.
A heatmap is a visual overlay that shows where visitors click, scroll, and pay attention on a webpage. Here's how to actually read one as a Shopify merchant.