We don't write for the sake of writing. Every post comes from something we ran into building Propel apps, running Shopify stores ourselves, or sitting in support with merchants. New posts twice a week.
The best heatmap apps for Shopify stores in 2026, ranked honestly. Which heatmap types each ships, App Store pricing checked this month, and when a competitor is the better pick.
The median Shopify store sees 2.7 pages per session. Top 20% are above 4.1, top 10% above 5.3. Benchmarks by industry, with bounce rate, every number sourced.
Contentsquare pricing in 2026: a free plan, Growth from $49/mo for 7,000 sessions up to $739/mo for 200,000, what each tier captures, and the math for Shopify stores.
FullStory pricing in 2026: Business, Advanced and Enterprise are quote-only, FullstoryFree gives 30,000 sessions a month, and the free plan's data terms matter for Shopify stores.
Mouseflow pricing in 2026: Free, Essential $25, Advanced $109 and Premium $319 a month on annual billing, what each tier unlocks, and the math for Shopify stores.
Smartlook stopped selling plans on 31 May 2026 and deletes all data on 30 September 2027. The dates, what happens to your data, and a Shopify migration plan.
The median Shopify checkout completion rate is 52%. Top 20% reach 68%, top 10% reach 76%. Mobile 62%, desktop 39%. Abandonment causes, with every number sourced.
Microsoft Clarity is genuinely free with no traffic limits. Here is what Microsoft's own docs say, plus the retention and Shopify limits worth knowing first.
The median Shopify add-to-cart rate is 6.7%. Top 20% are above 13%, top 10% above 17%; mobile 5.4%, desktop 9.7%. Full funnel benchmarks, every number sourced.
Lucky Orange pricing in 2026, every tier from $32 to $839/mo, plus the session-vs-pageview math that decides what a Shopify store actually pays.
Average ecommerce bounce rate is ~36–47% (Shopify); good is under ~45%. But GA4 redefined 'bounce,' so read this before comparing. For Shopify stores, sourced.
The average cart abandonment rate is 70.22% (Baymard, 50 studies). Honest breakdown by device and by reason shoppers bail — every number sourced. For Shopify stores.
The median Shopify AOV is $108 (Littledata, 427 stores, October 2026). A good Shopify AOV is $283+, great is $612+. Honest breakdown by industry, with every number sourced.
Best session replay apps for Shopify in 2026, ranked honestly. Real pricing, real gaps, and when each tool is actually the right pick for your store.
A practical guide to reading a heatmap on your Shopify store — the five things to look for, the three misreads to avoid, and a 15-minute weekly audit.
Cart abandonment rate is universal. The reason yours is high probably isn't. Here's the diagnosis playbook for figuring out which of the five buckets is yours.
Checkout.liquid is gone, third-party scripts can't run on Plus checkouts, and tracking quietly broke for stores that didn't migrate. What changed and how to validate your setup.
What's a 'good' ecommerce conversion rate in 2026? Shopify median is 1.4%; a top-20% store hits 2.6%+. Honest breakdown by industry, device, and traffic source — all sourced.
Shopify CRO, minus the agency fluff: where stores leak conversion, the 12 fixes that move the needle most, and a 30-day plan. No A/B tests required to start.
Mobile is where most Shopify traffic lands and where most of it dies. Here's how to find the five places mobile checkout breaks — and the one that's yours.
Session replay records and plays back what your visitors actually do on your store. Here's what it is, what it isn't, and what it's for.
A dead click is a tap on something that looks clickable but does nothing. Here's what dead clicks and rage clicks reveal about your Shopify store — and how to fix each.
Traffic but no sales on Shopify? The four most common reasons — wrong traffic, trust gap, choice-step friction, checkout friction — and a 30-minute audit to find yours.
Lucky Orange vs Hotjar for a Shopify store — and where Propel Replays fits as the Shopify-native alternative. Pricing, features, performance, honest verdict.
Hotjar pricing in 2026, every tier from free to $213/mo — plus the daily-session caps that bite Shopify stores and why the pricing page now redirects to Contentsquare.
A heatmap is a visual overlay that shows where visitors click, scroll, and pay attention on a webpage. Here's how to actually read one as a Shopify merchant.