The best Crazy Egg alternative for Shopify,
ranked honestly.

The Shopify-native answer to Crazy Egg — built by a small studio that runs Shopify stores.

Propel Replays is a Shopify-native session replay, heatmap, and survey app from Propel Commerce — a small Vancouver studio that's been shipping Shopify apps since 2019. It started as the tool Chris Norton (founder) wanted when he was running his own Shopify store, SOLID Tool Chests, and couldn't figure out why paid traffic wasn't converting. Crazy Egg, Hotjar, and Lucky Orange were the alternatives at the time; all three felt like multi-platform tools with a Shopify integration bolted on. Replays was built to be Shopify-shaped from day one.

What it does: records every visitor session, generates click and area heatmaps for any page, AI-summarizes each replay into two sentences when you open it (so you can skim 200 sessions in the time it used to take to watch ten), runs surveys on specific products, collections, or time-on-page, and lets you filter every replay by any Shopify customer field — order count, total spent, customer tag, cart value, UTM, device, country. The new insight alerts proactively surface the day's biggest orders, biggest abandoned carts, and biggest abandoned checkouts; product-page alerts catch add-to-cart-rate drops on product pages before they bleed conversion.

Where it wins vs Crazy Egg: the Shopify-nativeness is real, not marketing. Replay filters speak every Shopify customer field. Replays link back to actual orders in Shopify admin. The tracking script ships as a Shopify theme app embed — Shopify injects it at the bottom of the page after the rest of the theme has loaded, async — with measurable 0ms impact on Core Web Vitals. Less than 30 seconds from install to first replay; no snippet to paste, no GTM, no theme.liquid edits. And per-session AI summaries with full Shopify context turn high-volume replay viewing into a daily-skim workflow — Crazy Egg is heatmap-first and caps recordings low, so that workflow isn't its focus.

Where it falls short vs Crazy Egg: two honest gaps. First, heatmap depth — Propel ships click and area heatmaps today (scroll and movement heatmaps are coming soon, not shipped), while Crazy Egg has five report types including scroll maps. Second, Propel has no A/B testing; Crazy Egg does. And Propel is Shopify-only — if you run on WooCommerce, BigCommerce, or any other stack, this isn't your tool. We don't try to be everything; we try to be the right shape for one thing.

Free, multi-platform, and well-engineered. The strongest Crazy Egg alternative if you're not on Shopify and don't need A/B testing.

What it is: Microsoft's free behavioural analytics tool. Session recordings, heatmaps, dead-click and rage-click detection, integrations with Google Analytics. No paid tier — Microsoft monetizes it indirectly through Bing/Microsoft Ads insights. Genuinely good engineering; the UI is fast and the dashboards don't feel like a free product.

Where it wins vs Crazy Egg: the price (free, unlimited, no catch on session count or recording caps). Where Crazy Egg charges $99/mo before you cross 150,000 pageviews, Clarity is free at any volume. The script is reasonably light and heatmaps are clean. If you run a non-Shopify site or you need a tool across many properties and Crazy Egg's pricing makes you wince, Clarity is the obvious pick.

Where it falls short of Crazy Egg: no built-in A/B testing, and the heatmap reporting is thinner — there's no confetti, overlay, or list-style breakdown the way Crazy Egg offers. If your reason for using Crazy Egg was deep heatmap reporting or running experiments, Clarity won't fully replace it.

Where it falls short for Shopify: Clarity has effectively zero Shopify-specific content. Filters don't map to Shopify customer fields. Replays don't link back to orders. And the data lives on Microsoft's servers — some merchants (and most Shopify Plus brands) won't accept that on principle.

The other Shopify-native session replay app. Strong product, strong SEO, similar shape to Propel.

What it is: MIDA is a Shopify-shaped session replay and heatmap app — the closest direct peer to Propel in the Shopify App Store, and the second tool in this list (alongside Propel) that's actually built on Shopify primitives. They've out-shipped most of the category on SEO content; their alternatives and comparison pages are part of why you're probably reading this kind of listicle in the first place.

Where it wins vs Crazy Egg: Shopify-nativeness, full stop. Filters generally map to Shopify fields, replays integrate with Shopify admin, and there's a real Shopify App Store install flow — no snippet to paste. MIDA's free tier is 300 sessions/mo, and the Basic plan is $9.99/mo, well under Crazy Egg's Starter at $29/mo. If you want a Shopify-only replay app, MIDA is a real option.

Where it falls short vs Propel: we'd be lying if we said the differentiator was on a feature spec sheet — both apps cover the core job. Where Propel wins, in our (admittedly biased) view: AI session summaries that work as a daily-skim workflow rather than a checkbox feature, tighter craft on the dashboard and empty states, and a measurably 0ms-on-Lighthouse tracking script that not every competitor matches. Honest test: install both on the free plan for a week and compare the workflow.

The original behaviour-analytics brand. Mature, broadly featured, expensive — and being absorbed into Contentsquare.

What it is: Hotjar bundles heatmaps, session replays, surveys, user-interview recruiting, and feedback widgets in one tool. It was acquired by Contentsquare and is being absorbed into Contentsquare's enterprise stack. As of 2026, the Hotjar pricing CTA, several marquee feature pages, and most of the CRO content hub now 301-redirect to contentsquare.com.

Where it wins vs Crazy Egg: the surveys and user-interview tooling are genuinely deeper than Crazy Egg's. The brand recognition still matters in some buying processes, and enterprise data controls are stronger. If you're at a non-Shopify enterprise that wants surveys, user interviews, feedback widgets, and replays in one stack, Hotjar (now Contentsquare) holds up.

Where it falls short: not Shopify-shaped — same problem as Crazy Egg, just from a different angle. Pricing is enterprise-coded once you're past the entry tier (Observe Plus starts at $39/mo monthly or ~$32/mo annual for 100 daily sessions, then climbs sharply). The Contentsquare migration makes evaluation feel disjointed. And the tracking script bundles many modules into one payload — structurally heavier than a Shopify-native embed (we don't have a published Lighthouse benchmark on it).

The wide-feature-set veteran on the Shopify App Store. Mature, well-known, multi-platform — slightly dated and pricey at scale.

What it is: Lucky Orange has been around since 2010 — old by SaaS standards. It's a multi-platform analytics suite with session recordings, heatmaps, conversion funnels, surveys, announcements, form analytics, and live chat. The Shopify App Store presence is strong; it's one of the most-installed analytics tools on Shopify.

Where it wins vs Crazy Egg: feature breadth in a different shape — Lucky Orange has live chat and on-site announcements that Crazy Egg doesn't, plus conversion funnels. Critically, it has an actual Shopify App Store listing and a real install flow, where Crazy Egg is a paste-in snippet. Pricing starts at $19/mo (Launch tier), cheaper than Crazy Egg's Starter at the entry tier.

Where it falls short: the UI feels its age. Pricing scales aggressively — Launch is $19/mo, Build is $39/mo, Grow is $89/mo. By the Grow tier you're paying more than a comparable Propel tier for less Shopify-shaped data. The tracking script bundles many modules into one payload, structurally heavier than a Shopify-native embed (we don't have a published Lighthouse benchmark on it). And like Crazy Egg, it's not truly Shopify-native — filters don't speak Shopify fields, and the workflow assumes a generic web property.

Pick Lucky Orange if you specifically want live chat or on-site announcements bundled with your replays and you're comfortable with a multi-platform UI.

The heatmap pioneer — five report types, scroll maps, and built-in A/B testing. Still the right call for some jobs.

What it is: Crazy Egg has been a heatmap-led behaviour-analytics tool since 2005 — one of the originals in the category. It offers five heatmap report types (click, scroll, confetti, overlay, list), session recordings, surveys, error tracking, web analytics, and built-in A/B testing. You install it by pasting a snippet onto your site or via a tag manager; it runs on any platform.

Where it wins: genuinely the deepest heatmap reporting here. Scroll maps — which Propel doesn't ship yet — tell you how far down a long landing or product page visitors actually get, and the confetti/overlay/list reports break clicks down by source and element in a way most replay tools don't. And the built-in A/B testing (Plus plan and up, with device/country/UTM/conversion segmentation on Pro) means you can both diagnose and experiment in one tool. If scroll heatmaps or A/B testing are the deciding factor for you, Crazy Egg is the better pick — we'd rather tell you that than lose your trust on the rest of this page.

Where it falls short for Shopify: it's not Shopify-native. No Shopify App Store listing, no Shopify-shaped filtering, no Shopify customer-field integration — Shopify is just one of many integrations. Session recordings are a secondary feature with low monthly caps (50 on Starter, 1,000 on Plus), and there are no per-session AI summaries to make high-volume replay viewing practical. Pricing climbs fast: $29/mo Starter, $99/mo Plus (where A/B testing unlocks), $249/mo Pro, $599/mo Enterprise (all billed annually). For a Shopify store whose conversion problem is "PDP isn't converting" or "mobile checkout is leaking," a Shopify-native replay app is the better daily driver.