MIDA is a respected Shopify-native CRO app with strong heatmap-type breadth (scroll and movement heatmaps shipped today), a comparable entry tier ($9.99/mo for 3,000 sessions), and an active content cadence. If heatmap-type variety is the dominant factor, MIDA earns its place — and we keep it on the shortlist in our roundup of the best Shopify session replay apps for 2026.
Propel Replays is the Shopify-native session-replay app built by a small studio that runs Shopify stores. Differentiators: insight alerts that proactively surface the replays worth watching, product-page alerts that flag add-to-cart-rate drops, AI summaries that see Shopify customer and order context, 0ms measured Core Web Vitals impact, and named human support (Tom, Support Team Lead, gets called out by name in App Store reviews).
Pick MIDA if entry-tier price, heatmap-type breadth (scroll/movement today), and their content/comparison library are what tip the scale. Pick Propel if insight alerts, product-page alerts, Shopify-aware AI summaries, 0ms performance, and named human support matter most. Both are real Shopify-native apps — this is the friendliest comparison on the page.
If you only read one section of this page, read this one.
Pricing reflects the lowest non-free paid plan as listed by each vendor in April 2026. App Store ratings sourced on the same date. The "0ms" claim reflects Propel's measured Lighthouse delta with the tracking script enabled vs. disabled. Where MIDA hasn't published a comparable number, we say so rather than guess.
MIDA is a real, healthy, Shopify-native CRO app run by a team that clearly cares about merchants. They've earned their place in the category. If your situation matches any of these, MIDA is genuinely a fine pick — and we'd rather you install the tool that fits than the tool we sell:
Propel started as the tool Chris Norton (founder) wanted when he was running his own Shopify store, SOLID Tool Chests. The category at the time meant Hotjar or Lucky Orange — both felt like aftermarket bolt-ons that didn't speak Shopify. So we built the tool we wished existed. MIDA is the only other vendor on the App Store that comes from a similar origin, which is part of why this comparison is so close. Where we win is the product detail:
Five tables, broken out so you can skip to the part that matters. Yes / no / partial — with a note where the practical difference is meaningful.
Both vendors price by traffic volume in the same general band. The entry tiers are within a couple of dollars of each other; the gap shows up at the annual-billing tier where Propel's 35% discount kicks in.
Annual = 35% off. 7-day free trial on every paid plan. 30-day rolling replay retention on every plan, free through Enterprise. Older sessions auto-purge.
MIDA's entry-tier list price is essentially identical to Propel's Basic. The curve climbs faster: at 20,000+ sessions you're on a $40+ tier, where Propel stays in the same band on pageview-priced plans. Annual discounting is available on both sides.
Pricing as of April 2026. Both vendors update pricing periodically; check the live pricing pages before purchasing. Honest summary: list prices at the entry tier are within cents of each other; at annualized pricing Propel's 35% discount typically wins, and the gap widens at higher traffic since MIDA's curve is session-priced and climbs faster.
Honest first: you can't migrate historical replays or heatmaps from MIDA to Propel. That's an industry-wide limitation, not a Propel-specific one — replays are stored as compressed DOM events in vendor-specific formats, and they don't translate between tools. Heatmaps are derived from those events, so they don't migrate either. Anyone telling you otherwise is confused or selling you something. The good news: fresh data accumulates fast. A Shopify store doing a few hundred sessions a day will have a readable click heatmap within 24–48 hours of installing Propel, and a meaningful library of replays inside a week.
Because both apps install through the Shopify App Store, switching mechanically is unusually clean — both tools come and go via Shopify app removal, no theme.liquid edits, no GTM containers, no orphan snippets to chase. Here's the sequence:
Two practical tips. First, audit Lighthouse on a few key pages with each tool installed during the overlap — that's the easiest way to confirm the 0ms claim on your specific theme. Second, recreate any MIDA dashboards you actively use (saved filters, segments, alerts) inside Propel during the parallel run, so the cutover isn't a workflow shock.
7,000+ Shopify stores. 4.9★ across 500+ reviews. Three verbatim quotes — the language merchants use about the product, not the marketing line.
MIDA is a good app run by people who understand Shopify merchants. They've earned their place in the category, their heatmap positioning is the strongest in the field, and they're a genuine Shopify-native peer. This is the friendliest comparison on this site. We respect their work.
For most Shopify stores, Propel Replays is the right answer because the product detail tilts our way: insight alerts and product-page alerts surface the work for you, AI summaries see Shopify customer and order context, the 0ms Core Web Vitals claim is published and verifiable, the dashboard and defaults reflect a different level of design care, and named human support (Tom answers tickets, Chris answers email) is a quality of small studios that disappears the moment you hit a generic queue. If those points matter to you, that's the bet.
Best test: install both free tiers, leave them running side by side for two weeks, and decide on real traffic. The free tiers cover the experiment. The proactive alerts and Shopify-aware context are what change minds — not the spec sheet.
Install Propel Replays in under 30 seconds. Free up to 750 pageviews/mo. 7-day free trial on every paid plan. 7,000+ Shopify stores already chose us.