Smartlook End of Sale: May 31, 2026

Propel Replays vs Smartlook:
the migration guide for Shopify merchants.

Smartlook reaches End of Sale on May 31, 2026. If you're a Shopify merchant on Smartlook today, this isn't a comparison of two viable peers — it's a guide to where Propel Replays stacks up against what Smartlook was, and what your migration looks like. Honest, no gloating, with a step-by-step cutover plan.

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— TL;DR

The short answer.

Smartlook is sunsetting. Cisco — its parent company — has marked the product End of Sale as of May 31, 2026. New signups stop, new features stop, and existing accounts move into a maintenance window with no published end date. Smartlook the product was technically solid for years; that's not in dispute. But "owned by a giant that's lost interest" is a weak place to keep your conversion data.

Propel Replays is the Shopify-native answer. Session recordings, click and area heatmaps (scroll and movement on the near-term roadmap), surveys — built on Shopify primitives instead of bolted on top of them. Filter every replay by any Shopify customer field, link replays back to actual orders in admin, install in one toggle. AI summaries that see Shopify customer and order context. Insight alerts that proactively surface the day's biggest orders, biggest abandoned carts, and biggest abandoned checkouts. 0ms measured impact on Core Web Vitals. Free up to 750 pageviews/month, $9.90/mo paid.

The recommendation: if you're on Shopify and on Smartlook today, install Propel during your active Smartlook subscription, run them in parallel for a week, cut over before your next Smartlook billing renewal, and cancel. The cutover is an afternoon, not a project. If you'd rather see all the live alternatives lined up first, our roundup of the best Shopify session replay apps for 2026 ranks them with pricing and trade-offs.

— What's happening

Smartlook is being wound down by Cisco.

Smartlook was acquired by Cisco a few years back. Since then Cisco's product priorities have shifted toward enterprise observability, networking, and AI infrastructure, and the SMB-shaped session-replay product has been deprioritized. The public posture, written into the product itself (the homepage banner, the in-app notices), is End of Sale on May 31, 2026.

What that means in plain English: as of June 1, 2026, Smartlook stops accepting new accounts and stops shipping new features. Existing accounts continue to function in a maintenance mode — billing keeps running, recordings keep capturing — but the product is on a glide path to retirement. Cisco hasn't published a hard sunset date for active customers, and probably won't until closer to the actual cutover; that's how acquired SaaS products usually wind down. Bug fixes slow first, integrations rot next, and at some point the dashboard goes read-only.

None of this is a knock on Smartlook the product. It was a credible session-replay tool with strong mobile-app SDKs and a deep feature set. The wind-down is a strategic decision at the parent-company level, not a verdict on the product. The smart move for merchants is to migrate before the cutover gets messy — not after.

— At a glance

The 7-row decision table.

If you only read one section of this page, read this one.

  Propel Replays Smartlook
Product status Actively maintained · independent · profitable since 2019 End of Sale May 31, 2026 (Cisco-acquired, wind-down)
Shopify-native Yes — built on Shopify primitives No — multi-platform tool with Shopify install path
Free tier 750 pageviews/mo, full features Limited (last published) · no new signups after EOL
Starting price (paid) $9.90/mo ($6.44/mo annual) Pricing no longer published · End of Sale May 31, 2026
AI summaries with Shopify context Sees Shopify customer + order context No
Insight alerts (proactive replay surfacing) Yes No
Core Web Vitals impact 0ms (Lighthouse-verified) No published benchmark; ships via GTM/snippet
Native mobile app SDKs (iOS/Android) No — Shopify storefronts only Yes (until EOL) — historical strength

Smartlook pricing is no longer publicly published as the product approaches End of Sale; check the Smartlook site for any current availability. Propel pricing accurate as of April 2026. The "0ms" claim reflects Propel's measured Lighthouse delta with the tracking script enabled vs. disabled.

— Credit where it's due

When Smartlook was the right choice.

Past tense, because the product is sunsetting — but worth recognizing what Smartlook did well, because that's the gap you're filling when you migrate. If you picked Smartlook in the last few years, you probably picked it for one of these reasons:

  • Multi-platform breadth. Smartlook ran on web, native iOS, and native Android with a unified dashboard. If you needed to record web sessions and native mobile-app sessions in one tool — say, a Shopify storefront alongside a custom-built React Native loyalty app — Smartlook was one of the few credible answers. Propel doesn't replace that; we record Shopify storefronts only.
  • Solid mobile-app session replay. The native SDKs were genuinely good — well-documented, low-overhead, with crash-reporting attached. For mobile-app product teams Smartlook was a strong pick.
  • Generous free tier (historically). Smartlook had a long-standing free plan with meaningful capacity, which won them a lot of small-team installs. Propel matches the spirit with our 750-pageviews-per-month free tier on Shopify.
  • Familiarity for product-team buyers. Smartlook's content marketing and dashboards were shaped for product managers and SaaS teams, which made internal sell-in easier in those orgs. For Shopify merchants this was usually a mismatch — but it was a real strength in their target market.

None of this is being celebrated as it goes away. Smartlook leaving the market is bad for competition and bad for the customers who built workflows around it. The job is to migrate cleanly to the next-best fit — not to gloat about the shutdown.

— Where we fit

When Propel Replays is the right choice.

Propel started as the tool Chris Norton (founder) wanted when he was running his own Shopify store, SOLID Tool Chests. Smartlook, Hotjar, and Lucky Orange were the alternatives at the time, and they all felt like aftermarket bolt-ons that didn't speak Shopify. We built the tool we wished existed. If your situation matches any of these, that's the migration story:

— Feature-by-feature

The full feature comparison.

Four sub-tables so you can skip to the parts that matter for your store. Smartlook entries reflect the product as it stood when active; "EOL May 31, 2026" appears where the wind-down materially changes the picture.

1. Recordings & playback

Feature Propel Replays Smartlook
Full-fidelity DOM replayYesYes (until EOL)
Per-replay AI summaryYes — sees Shopify customer/order contextNo
Insight alerts (proactive replay surfacing)YesNo
Product-page ATC-rate alertsYesNo
Filter replays by Shopify customer fieldYes — order count, tag, cart value, total spent, UTMNo — generic web-property filters only
Replay link-back to Shopify orderYes — opens the order in Shopify adminNo
Native mobile-app session replay (iOS/Android)No — Shopify storefronts onlyYes (until EOL)
Rage-click detectionYesYes
Dead-click detectionYesYes
U-turn / hesitation eventsYesYes
Replay retention30 days (rolling, all plans)Varies by plan (until EOL)
Share replay via linkYesYes
Tag / annotate replaysYesYes
Mask form inputs by defaultYesYes
Crash reporting (mobile-app)No (out of scope)Yes (until EOL)

2. Heatmaps

Feature Propel Replays Smartlook
Click heatmapYesYes (until EOL)
Area (region density) heatmapYesPartial (until EOL)
Scroll heatmapComing soonYes (until EOL)
Movement heatmapComing soonYes (until EOL)
Segment by device (mobile/tablet/desktop)YesYes
On-page overlay (heatmap on live store)YesYes
Real-time data (within seconds)Yes — within seconds of session endUpdate cadence not published
Auto-generate per page (no manual setup)YesYes
Heatmap retentionTied to planTied to plan (until EOL)

3. Privacy & data

Feature Propel Replays Smartlook
Mask form inputs by defaultYesYes
Block payment fieldsYes — never capturedYes
Shopify customer privacy API nativeYes — auto-honours store consentNo — manual CMP integration
GDPR-compliantYes — DPA on requestYes — DPA on request (until EOL)
Data residencyAWS (S3, SES) infrastructure controlled by PropelCisco-controlled (post-acquisition)
Sub-processorsShopify, Cloudflare, Heroku, AWS, Papertrail, New RelicSmartlook + Cisco partner network
Custom data masking rules (CSS selector-based)YesYes
Data exportOne-click CSV from dashboardCSV + REST API (until EOL)
Long-term data ownership confidenceIndependent studio · profitable · no acquirerWind-down in progress · retention TBD

4. Pricing & roadmap

Feature Propel Replays Smartlook
Free planFree up to 750 pageviews/moLimited (last published) · no new signups after EOL
Tier 1 paidBasic — $9.90/mo · 20,000 pageviewsPricing no longer published (EOL)
Top published tierEnterprise — $49.90/moUltimate (custom) — EOL
Annual discount35% off (e.g., Basic = $6.44/mo annual)Annual offered (until EOL)
Free trial on paid plans7-day free trial on every paid planFree trial offered (until EOL)
Contract termsMonth-to-month, cancel anytimeMonth-to-month or annual
Billed viaShopify Billing APIStripe / direct invoice
Active product roadmapYes — shipping continuously · Plus tier in developmentNo — no new features after May 31, 2026
Long-term viabilityBootstrapped · profitable since 2019 · 10,000+ storesEnd of Sale May 31, 2026
— Pricing, side-by-side

What you actually pay each month.

Smartlook is in EOL mode — its pricing is being shown for reference only, since no new accounts can be created after May 31, 2026. Propel pricing is current and stable.

Propel Replays · active

Pricing by pageview

Free · 750 pageviews/mo $0
Basic · 20,000 pageviews $9.90/mo · $6.44 annual
Plus · higher limits $14.90/mo · $9.69 annual
Premium $39.90/mo · $25.94 annual
Enterprise $49.90/mo · $32.44 annual

Annual = 35% off. 7-day free trial on every paid plan. No overages — pageview limits are soft caps with email notifications, not hard cutoffs.

Smartlook · End of Sale May 31, 2026

Pricing as last published

Free · limited capacity $0
Pro From $39/mo
Power From $87/mo
Ultimate · custom Contact sales
After May 31, 2026 No new accounts

Smartlook pricing as last published. New signups close after End of Sale; existing customers continue on their current plan in maintenance mode until the eventual hard sunset.

Pricing as of April 2026. Smartlook published prices reflect the public pricing page before End of Sale; check Smartlook directly for any transition offers. Propel pricing is shown live on the Shopify App Store and updates there if it changes.

— Migration guide

How to migrate from Smartlook to Propel.

Switching session-replay tools is annoying — we won't pretend otherwise. The good news is that for Shopify storefronts the work is mostly mechanical: install, parallel-run, validate, cut over, cancel. Plan an afternoon, not a project. Below is the exact playbook we walk merchants through, in order.

  1. Install Propel during your active Smartlook subscription.
    Don't wait until your Smartlook subscription ends. Install Propel from the Shopify App Store today, toggle the theme app embed on, and recordings start streaming in within minutes — typically under 30 seconds from install to first replay. Propel's free tier (750 pageviews/mo) covers the parallel-running phase for most small stores; mid-size stores should start the 7-day free trial on Basic.
  2. Run side-by-side for 1–2 weeks.
    The two tracking scripts are independent and don't conflict — you can safely run both at the same time. Two reasons this matters. First, you sanity-check that Propel is capturing the same kinds of sessions you were used to seeing in Smartlook (it will be). Second, you give your team a chance to learn the new dashboard while the old one is still there as a safety net. Propel's script is 0ms on Lighthouse and Smartlook's adds measurable weight, so the temporary overlap won't be noticeable in real-user perf.
  3. Build comparable filters and segments in Propel.
    Open Smartlook in one tab and Propel in another. For each saved segment or funnel you actively use in Smartlook (mobile-only, paid-traffic, returning-customer, PDP-to-checkout funnel), recreate the equivalent in Propel. Most segments take a couple of minutes; in many cases the Propel version is sharper because you can pull in Shopify customer fields Smartlook never had access to (order count, customer tag, total spent, cart value).
  4. Cut over before your next Smartlook billing renewal.
    Time the cutover so you're not paying for both tools longer than the parallel-run period. If you're on monthly Smartlook billing, cancel a few days before the renewal date so you don't get charged for another month. If you're on annual, you'll need to weigh the remaining annual term against the value of avoiding the wind-down — most merchants cancel auto-renewal and let the term run out naturally.
  5. Cancel Smartlook and remove the script.
    Sign in to Smartlook, go to Account Settings → Billing, and cancel the subscription. Then remove the Smartlook tracking script from your store: if you installed via Google Tag Manager, delete the tag in GTM; if you installed via a manual theme.liquid snippet, remove the snippet there. Verify by loading your storefront and checking the Network tab — no requests to smartlook.com means clean removal.
  6. Acknowledge the historical-replay limitation.
    You can't export historical replays from Smartlook (or from any other vendor) and import them into Propel. Replays are stored as compressed DOM-event streams in vendor-specific formats that don't translate. This is industry-wide, not a Propel-specific gap. The pragmatic answer: identify the handful of recordings that still matter to you (a customer-support case, a regression you're investigating), screenshot or screen-record the relevant moments now, and accept the rest will stop being accessible at some point in the next 12 months. Fresh data accumulates fast — most stores have a useful Propel sample within a week.

Two practical tips. First, audit Lighthouse on a few key pages before and after the script swap — that's the easiest way to confirm the 0ms claim on your specific theme, and it's a useful before/after to share with stakeholders. Second, don't wait until May 30, 2026 to start. Smartlook may push redirects or maintenance modes earlier than the announced End of Sale date, and the last-minute migration scenario is how stores end up with gaps in their recording history.

— Real merchants

What Shopify stores say after switching.

7,000+ Shopify stores. 4.9★ across 500+ reviews. Three verbatim quotes from merchants who came to Propel from other tools.

"In the past we used Hotjar (I think it's called something else now), but this is much better because it's in Shopify. Having qualitative data like session replays is essential, and Propel is designed in a way that's tailored to how shop owners use this kind of data."
Strudel3D
Shopify App Store review
"We transitioned from a different heatmap application and so far we're very impressed with the features with Propel."
Good Organics
Shopify App Store review
"More features and metrics available than other replay apps I have used so far."
Cask & Cotton
Shopify App Store review
— Final take

The honest verdict.

Smartlook leaving the market is bad for competition and bad for the customers who built workflows around it. The product was technically solid for years and the team behind it did real work. We don't take that for granted, and we're not gloating about the shutdown.

For Shopify merchants, Propel Replays is the natural successor: Shopify-shaped by construction, AI summaries on every replay, 0ms Core Web Vitals, pricing that stays sane, and an independent studio that's been profitable since 2019. If you need native mobile-app session replay alongside web (the one thing Smartlook did that Propel doesn't), look at the dedicated mobile-app analytics tools — Propel is built for Shopify storefronts only, and we'd rather tell you that up-front than pretend otherwise.

Best test: install Propel free today, leave Smartlook running, and decide in a week. Don't wait until May 30 — last-minute migrations during a vendor wind-down are how stores end up with gaps in their data.

— FAQ

Smartlook vs Propel — frequently asked questions

When exactly does Smartlook shut down?
Smartlook reaches End of Sale on May 31, 2026. As of June 1, 2026, no new accounts can be created and no new features will ship. Existing accounts will keep operating in a transitional maintenance mode — Cisco hasn't published a hard sunset date for active customers, and probably won't until closer to the actual cutover. The safe planning assumption is that you have weeks to migrate cleanly, not years.
Can I export my Smartlook data before EOL?
Partially. You can export segment definitions, funnel steps, event names, and CSV exports of aggregate metrics — those rebuild in any new tool in a couple of hours. What you can't export is the actual session recordings: replays are stored as compressed DOM-event streams that don't translate between vendors. This is industry-wide, not a Smartlook-specific limitation. Anyone telling you they can import your historical Smartlook recordings into another tool is confused or selling you something. Screenshot any individual replay that's load-bearing for a decision you're about to make.
Is Propel a 1:1 replacement for Smartlook?
For Shopify merchants, mostly yes — and in places, better. Propel matches Smartlook on session recordings, click and area heatmaps (scroll and movement on the near-term roadmap), and surveys. Propel goes further on Shopify-shape (replays filter by every Shopify customer field, link back to orders), AI summaries that see Shopify customer/order context, insight alerts that proactively surface the replays worth watching, product-page alerts on add-to-cart drops, and Core Web Vitals (0ms measured impact). Propel does not ship Smartlook's mobile-app SDKs (iOS/Android native app recording) or its crash-reporting module — Propel is built for Shopify storefronts only. If you need native mobile app session replay alongside web, Propel isn't a 1:1 replacement.
Will Smartlook continue working after May 31, 2026?
For active customers, yes — for a transitional period. End of Sale means no new accounts and no new features after that date; it doesn't immediately turn off existing accounts. Billing continues, recordings continue capturing, the dashboard continues working. But "keeps working" is not the same as "actively maintained." Bug fixes slow down, integrations rot when partner APIs change, and at some point the dashboard goes read-only. Don't treat data sitting in Smartlook today as a long-term archive.
What happens to my Smartlook account after EOL?
Cisco hasn't published the full retirement timeline, but the pattern from acquired SaaS sunsets is consistent: maintenance mode for a transitional period, then a read-only window, then a hard cutover where the dashboard stops loading and any remaining data is purged according to the retention policy. Your billing relationship continues until you cancel or until Cisco closes the account programmatically. If you're still on Smartlook in mid-2026, plan to be off it well before any announced final-shutdown date — last-minute migrations during a vendor wind-down are how stores end up with gaps in their recording history.
How long does the migration from Smartlook to Propel take?
Plan for an afternoon, not a project. Installing Propel on Shopify is a one-click theme app embed — recordings start streaming in within 30 seconds. The work is in deciding what to bring with you (segment definitions, funnel steps, key dashboards) and rebuilding those in Propel. Most merchants run Propel side-by-side with Smartlook for 7–14 days to sanity-check the new data, then cancel Smartlook before the next billing cycle. Total elapsed time from "I'm thinking about switching" to "fully on Propel" is typically two weeks, dominated by the parallel-running phase.
Can I run Smartlook and Propel side-by-side?
Yes — and we recommend it. The two tracking scripts are independent and don't conflict. Run them concurrently for 7–14 days while you sanity-check that Propel is capturing the same kinds of sessions you were used to seeing in Smartlook. The trade-off is that you're loading two tracking scripts during the overlap, so keep the comparison short. Propel's script is 0ms on Core Web Vitals; Smartlook's was a multi-platform script not built specifically for Shopify's render path.
Why would I switch to Propel rather than Microsoft Clarity?
Clarity is a fine choice if you don't run on Shopify — it's free at any scale and well-built; the only real cost is data ownership (Microsoft uses session data for product improvement and analytics). Where Clarity falls short for Shopify merchants: it doesn't speak Shopify. The filters don't know what a Shopify customer is, can't segment by order count or customer tag, and replays don't link back to orders in admin. The script is also a third-party tag wired through GTM or a manual snippet — we don't have a published Lighthouse benchmark on Clarity, but it's not a Shopify-native theme app embed. Pick Clarity if free-at-scale matters more than Shopify-fit. Pick Propel if Shopify-fit matters more.
Which is better for mobile-heavy Shopify stores?
Propel, on two practical axes. First, Core Web Vitals: mobile Lighthouse is where heavy tracking scripts hurt the most, and Smartlook's tracking script was multi-platform — installed through GTM or a hard-coded snippet, structurally heavier than a Shopify-native embed. Propel's script ships as a Shopify theme app embed (Shopify injects it after the rest of the theme has loaded, async) with 0ms measured impact. Second, mobile-specific filters: Propel lets you segment heatmaps and replays by device + Shopify customer field together — "mobile shoppers spending over $100," "mobile customers tagged VIP" — which Smartlook's web product couldn't do. (Smartlook's separate native-mobile-app SDKs were a different product entirely, and not relevant to Shopify storefronts.)
Does Propel have the same features Smartlook had?
Most of them, yes — and a few Smartlook never shipped. Propel matches Smartlook on session recordings, click and area heatmaps (scroll and movement coming soon), events, surveys, segment filtering on replays, and integrations like Slack, Zapier, and GA4. Propel adds Shopify-aware AI summaries, insight alerts that surface the replays worth watching, product-page ATC-rate alerts, Shopify-customer-field filtering on replays, replay-to-order linkage, native Shopify customer privacy API integration, and 0ms Core Web Vitals impact. Propel does not have native mobile app SDKs (iOS/Android) or a dedicated crash-reporting module — those were Smartlook's strengths and are out of scope for a Shopify-storefront-focused tool.
Will Cisco offer something to replace Smartlook?
Not for the SMB Shopify use case. Cisco's analytics portfolio (ThousandEyes, AppDynamics, Splunk) targets enterprise IT observability and APM, not e-commerce session replay. If you came to Smartlook for "watch what visitors do on my Shopify store," the natural successors are Shopify-native or multi-platform session-replay tools — not anything else under the Cisco umbrella. Cisco hasn't publicly announced an SMB-shaped successor and isn't expected to, given the strategic shift toward enterprise infrastructure that drove the wind-down in the first place.
Are there pricing surprises if I migrate to Propel now?
No. Propel's pricing is published at $9.90/mo for Basic (20,000 pageviews), $14.90/mo for Plus, $39.90/mo for Premium, and $49.90/mo for Enterprise — month-to-month with no overage fees, no transaction fees, and no contract minimums. Annual is 35% off (e.g., Basic = $6.44/mo annual). 7-day free trial on every paid plan. Free up to 750 pageviews/month forever, with full feature access — no crippled trial. Billing runs through the Shopify Billing API, which means it shows up on your Shopify invoice; no separate Stripe payment to manage.
What about my historical Smartlook recordings?
They stay in Smartlook until they don't. As of April 2026, existing Smartlook accounts can still play back historical sessions — but every replay-tool sunset eventually retires the playback layer, and Cisco hasn't said when that happens for Smartlook. The pragmatic answer: identify the handful of recordings that still matter to you (a customer-support case, a regression you're investigating, a launch where you want to refer back to early sessions), screenshot or screen-record the relevant moments now, and accept that the rest will stop being accessible at some point in the next 12 months.
How do I cancel Smartlook?
Sign in to your Smartlook account and go to Account Settings → Billing. The cancel option is usually in the subscription panel — annual subscribers cancel auto-renewal there, monthly subscribers can stop billing at the end of the current cycle. Cancellations are typically effective at the end of the current billing period, so you keep access to the dashboard until then. Then remove the Smartlook tracking script: if you installed via GTM, delete the tag; if you installed via a manual theme.liquid snippet, remove the snippet. Time the cancellation so it lines up with your Propel cutover — most merchants overlap by 7–14 days for safety.
Is Propel going to be sunset like Smartlook?
No — and we've structured the studio so that it can't happen the same way. Propel Commerce is bootstrapped, profitable since 2019, and run by a small independent team in Vancouver. There's no outside funding, no acquisition pressure, and no parent company that could decide to deprioritize the product as a strategic shift. We have 10,000+ stores across the studio's five Shopify apps and 4.9★ across 500+ reviews — the unit economics work, which is the only durable shutdown insurance. Smartlook got sunset because Cisco's strategy moved past it. Propel doesn't have a Cisco.

Migrate from Smartlook to Propel today.

Free up to 750 pageviews/mo. 7-day free trial on every paid plan. First replay typically captures within 30 seconds of installing — plenty of time to run side-by-side before your next Smartlook billing cycle.

Install free on Shopify
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