— Free tool

Is your conversion rate
actually any good?

Enter your numbers and see exactly where your Shopify store sits against 2026 benchmarks — conversion rate and cart abandonment, with an honest read on each. Every threshold is sourced, not made up.

Conversion rate
%
Cart abandonment rate
%

The global average is 70.22% (Baymard, 50 studies). Lower is better.

Nothing you type leaves your browser — there's no tracking on this tool, no sign-up, no email gate. It's just math against published benchmarks.

— Where these numbers come from

Real benchmarks, every one sourced.

Most "is my conversion rate good" tools quote a number with no receipts. These thresholds trace to published research — here's exactly what's behind each one.

Conversion rate

Shopify median 1.4%, good 3.2%+ (top 20%), great 4.7%+ (top 10%) — from Littledata's benchmark of 2,800 Shopify sites. Industry context uses Shopify's own 12-month industry averages. Full breakdown by industry, device, and traffic source in the conversion-rate post.

Cart abandonment

Global average 70.22% — Baymard Institute, averaged across 50 studies (2006–2025). The bands for "high" and "very high" map to Baymard's documented reasons (surprise costs, forced accounts, mobile friction). Full breakdown in the cart-abandonment post.

— FAQ

Benchmark checker FAQ

What's a good Shopify conversion rate in 2026?
Per Littledata's benchmark of 2,800 Shopify sites, the median is 1.4%. A good rate is 3.2% or above (top 20%), and 4.7%+ is great (top 10%). Below 1% usually means the wrong traffic or a broken funnel — diagnose before you optimize. Most Shopify stores live in the 1–3% range.
What's a good cart abandonment rate?
Anything meaningfully below the ~70.22% global average (Baymard, averaged across 50 studies) is good, and the realistic floor for most stores is the high 60s. 80%+ usually signals a specific fixable problem — surprise shipping costs, forced account creation, or broken mobile checkout. Below 65% sustained is strong. Don't chase zero; ~43% of abandonment is just-browsing intent you can't recover.
Are these benchmarks Shopify-specific?
The conversion benchmarks are Shopify-specific (Littledata's 2,800-site Shopify dataset, plus Shopify's own 12-month industry averages). Cart abandonment is cross-industry — there's no credible Shopify-only abandonment figure that diverges from the ~70% norm, and Shopify itself cites Baymard's number rather than publishing a separate one.
How is conversion rate measured here?
Session-based: orders divided by sessions, which is what Shopify Analytics shows by default and the basis for the benchmarks above. If you measure on unique visitors instead, your number will read higher — compare like with like before you panic.
My number looks bad — what should I do first?
Benchmarks tell you the average; they don't tell you your store's specific leak. The fastest way to find it is to watch where real shoppers drop off — that's exactly what Propel Replays is for. Free up to 750 pageviews/month, 0ms impact on Core Web Vitals, installs in under 30 seconds.

Benchmarks tell you the average. Replays tell you your leak.

A number is a starting point, not a diagnosis. Watch real shoppers hit the friction that's costing you orders. Free up to 750 pageviews/mo, 0ms Core Web Vitals impact.

Install free on Shopify
— Related

Keep reading

Benchmark
Average ecommerce conversion rate, 2026
The actual numbers by industry, device, and traffic source.
Read more →
Benchmark
Average cart abandonment rate, 2026
By device and by reason shoppers bail — every number sourced.
Read more →
Guide
The Shopify CRO playbook
What to fix first, in what order, with what data.
Read more →