Is Smartlook shutting down?

Yes. Smartlook's own FAQ says it will gradually wind down as a standalone product. New paid subscriptions stopped on 31 May 2026, renewals and expansions stopped on 31 August 2026, all paid subscriptions end no later than 31 August 2027, and the platform is decommissioned on 30 September 2027, when remaining customer data is deleted.

How much does Smartlook cost in 2026?

You can no longer buy it. End of Sale took effect on 31 May 2026, so no new paid Smartlook plans are sold, and since 31 August 2026 existing customers cannot renew or expand either. Smartlook's pricing URL now carries the wind-down FAQ instead of a price list. Existing paid plans keep working until the end of their current term.

What happens to my Smartlook data?

Smartlook recommends exporting anything you want to keep before your paid subscription ends, and no later than 31 August 2027. Historical data will not be migrated to Splunk's Digital Experience Analytics. After a paid plan ends you drop to the Smartlook Free plan, with its limitations, until 30 September 2027, when the platform is deactivated and remaining data is deleted.

Will my Smartlook subscription move to Splunk automatically?

No. Smartlook's FAQ states that current subscriptions will not be automatically transitioned to the new Digital Experience Analytics product in Splunk Observability Cloud. Customers who want it are told to contact their account manager or Smartlook support.

What should a Shopify store use instead of Smartlook?

It depends what you used Smartlook for. For watching what shoppers do on a Shopify storefront, a Shopify-native app such as Propel Replays installs as a theme app embed and filters replays by Shopify customer fields. Microsoft Clarity is the free option, and Mouseflow or Lucky Orange suit merchants running several sites. If you relied on Smartlook for mobile app analytics or crash reports, a storefront tool will not replace those.

Smartlook Is Shutting Down: The Full Timeline and What Shopify Stores Should Do

Smartlook is shutting down. No new paid plans have been sold since 31 May 2026, existing customers could not renew after 31 August 2026, every paid subscription ends by 31 August 2027, and on 30 September 2027 the platform is decommissioned and all remaining customer data is deleted. Those dates come from Smartlook’s own FAQ, which Smartlook now serves at its pricing URL.(source)

If you searched for Smartlook pricing, that is the answer: there is no price to pay, because there is nothing left to buy. If you are a Shopify merchant still running Smartlook on your store, the useful question is what to do before your current term runs out. This post lays out the timeline, what happens to your data, and a practical migration plan.

The Smartlook shutdown timeline

Date	What Smartlook says happens
31 May 2026	End of Sale. No new paid Smartlook subscriptions are sold.
31 August 2026	End of Contract Renewals. No further renewals or expansions. Any paid subscription ends at the end of its current plan or next renewal date.
31 August 2027	Last Day of Support. All remaining paid subscriptions end, including annual renewals started by 31 August 2026.
30 September 2027	Platform decommissioned. Smartlook is deactivated and remaining customer data is securely deleted.

Source: The Future of Smartlook FAQ, checked 14 September 2026.

As of this post, the first two dates have already passed. If you are on a paid Smartlook plan today, it has a fixed end date: the end of your current term. There is no renewal to fall back on.

What happens between your plan ending and the shutdown

Smartlook’s FAQ is specific here, and more generous than many wind-downs:

When your paid plan ends, you drop to the Smartlook Free plan, which you can keep using until 30 September 2027. The FAQ says this access is “subject to the respective free plan limitations”, so expect less than you have now.
Support continues online until 31 August 2027, with self-support documentation available until the platform closes.
Your data is not moved anywhere. The FAQ states that Splunk will not migrate historical data from Smartlook to its new product.
Export is on you. Smartlook strongly recommends exporting data before your paid subscription ends, and in any case no later than 31 August 2027. It points to its reports and exports features and its REST API for doing so.

The practical reading: the window in which you still have full paid access is shorter than the September 2027 headline date suggests. Plan around the end of your current term, not around decommissioning day.

Where Smartlook is going: Splunk Digital Experience Analytics

Smartlook, which says it has joined Cisco, is folding its core tools into Digital Experience Analytics, part of Splunk Observability Cloud. According to the FAQ, session replay, conversion funnels, heatmaps and journey maps continue there, alongside integration with Splunk’s Real User Monitoring and Synthetics products.

Two points matter for a Shopify store:

It is not automatic. Current Smartlook subscriptions do not transition on their own. You have to contact an account manager or Smartlook support.
It is a different kind of product. Smartlook’s own description is an “enterprise-grade platform” inside an observability suite. That is a natural home for an engineering team already on Splunk. For most Shopify merchants, who installed Smartlook to watch shoppers use a storefront, it is a much bigger purchase than the problem calls for.

A migration plan for Shopify stores

This is an afternoon of work, not a project, provided you start before your term ends.

Find your end date. Check your Smartlook billing settings for the end of your current term. That is your real deadline for full paid access.
Decide what you actually need to keep. Session recordings are rarely worth archiving in bulk; they go stale as soon as your theme changes. Funnel results, report numbers and the handful of sessions that explained a real problem are worth saving. Screenshot or export those.
Install the replacement now and run it alongside Smartlook. A week of overlap lets you check the new tool is capturing what you expect before anything switches off.
Rebuild your key funnels and segments in the new tool while Smartlook is still there to compare against.
Remove the Smartlook script. If you installed through Google Tag Manager, delete the tag. If you pasted the snippet into your theme code, remove it there. Then load your storefront with the browser’s Network tab open and confirm nothing calls smartlook.com. A dead tracking script is dead weight on every page load.

Choosing a replacement, honestly

What you should move to depends on what you were using Smartlook for.

If you are Shopify-only and want to see why shoppers do not convert: a Shopify-native app. Propel Replays installs as a theme app embed with no theme code edits, is measured at 0ms Core Web Vitals impact, filters replays by Shopify customer fields like order count and total spent, and flags unusually big orders, abandoned carts and abandoned checkouts through insight alerts. There is a free sampler plan at 750 pageviews a month, and paid plans start at $9.90/mo.
If budget is the deciding factor: Microsoft Clarity is genuinely free with no traffic limits. We cover the tradeoffs in Microsoft Clarity pricing 2026.
If you run several websites, not just a store: Mouseflow and Lucky Orange both work across platforms. See Mouseflow pricing 2026 and Lucky Orange pricing 2026 for what they cost and what each tier unlocks.
If you used Smartlook for a native mobile app or crash reports: a storefront tool is the wrong replacement, ours included. Smartlook’s own FAQ describes Digital Experience Analytics as covering both mobile and web applications, so that path is worth evaluating on its own terms.

For the full ranked list, see Smartlook alternatives for Shopify, and for a feature-by-feature view, Smartlook vs Propel Replays.

The honest verdict

Smartlook is handling its exit better than most acquired tools do: dated milestones, a free-plan grace period, and a clear warning that data will not be migrated. The risk for merchants is not a surprise shutdown. It is treating September 2027 as the deadline when your real deadline is the end of your current paid term, which may be much sooner.

Pick the replacement that matches the job you hired Smartlook for, run it in parallel for a week, save the few things worth saving, and pull the old script out.

Sources

The Future of Smartlook FAQ, published 27 May 2026 and checked 14 September 2026 (End of Sale, End of Contract Renewals, Last Day of Support and decommissioning dates; free plan access; data export guidance; no data migration; no automatic transition; Digital Experience Analytics in Splunk Observability Cloud).