The best MIDA alternative for Shopify,
ranked honestly.

The other Shopify-native session replay app: on the App Store since 2021, priced by pageviews, with alerts that tell you which sessions to watch first.

Propel Replays is a Shopify-native session replay, heatmap and survey app from Propel Commerce, a small independent studio that has been shipping Shopify apps since 2019. It started as the tool our founder wanted while running a Shopify store and trying to work out why paid traffic was not converting. It launched on the Shopify App Store in 2021, a year before MIDA, and is rated 4.9 stars across 700+ reviews at the time of writing.

What it does: records every visitor session, generates click and area heatmaps for any page (unlimited on every plan, including free), AI-summarizes each replay into two sentences when you open it, runs surveys on all pages, specific products, products by collection or time on page, and lets you filter every replay by any Shopify customer field: order count, total spent, customer tag, cart value, UTM, device, country. Insight alerts surface the day's biggest orders, biggest abandoned carts and biggest abandoned checkouts relative to your store's baseline; product-page alerts flag drops in add-to-cart rate on product pages before they bleed conversion.

Where it wins vs MIDA: the layer around the replay. Insight alerts and product-page alerts mean you are not triaging hundreds of recordings to find the one that matters; we have not seen an equivalent on MIDA's listing. Replay filters speak every Shopify customer field out of the box. The tracking script ships as a Shopify theme app embed that loads async after the rest of the page, with a measured 0ms impact on Core Web Vitals; MIDA does not publish a comparable number, so we will not guess at theirs. Pricing is by pageviews, which at the entry tier buys more volume for the same $9.90. And support is a named human: Tom, our Support Team Lead, is called out by name in App Store reviews.

Where it falls short: heatmaps today are click and area; scroll and movement maps are on the roadmap, and MIDA ships scroll maps now. There is no revenue-overlaid heatmap. Replay retention is 30 days on every plan. Shopify only, like MIDA. If scroll depth or revenue-per-click on the page is your weekly question, read the full head-to-head before deciding; MIDA may be the better fit for you.

Free, no traffic limits, five heatmap types. The strongest MIDA alternative if you are not only on Shopify.

What it is: Microsoft's free behavioural analytics tool. Session recordings, heatmaps, dead-click and rage-click detection, per-replay AI summaries, a Google Analytics integration. No paid tier; Microsoft's own FAQ says it is free with no traffic, site or member limits.

Where it wins vs MIDA: the heatmap set is wider than MIDA's and it costs nothing. Clarity's documentation lists click maps (all, dead, rage, error, first and last clicks), scroll maps, area maps, conversion maps and attention maps, with no minimum traffic to generate one. It runs on any platform, so a brand with a Shopify store and a WordPress site covers both for free (the real tradeoffs of "free forever").

Where it falls short for Shopify: it gives up the thing MIDA and Propel share. Filters do not map to Shopify customer fields, replays do not link back to orders, there is no Shopify App Store listing (you paste a script), and the data lives on Microsoft's servers under terms that allow aggregated, anonymized use of it. For a Shopify merchant who chose MIDA for its Shopify-nativeness, Clarity is a step sideways on price and a step back on fit.

The multi-platform veteran with a Built for Shopify badge, live chat in the bundle, and a free App Store plan as of this month.

What it is: Lucky Orange has been around since 2010. Session recordings, click, scroll and movement heatmaps, conversion funnels, surveys, announcements, form analytics and live chat in one subscription. On the Shopify App Store it is rated 4.6 stars across 902 reviews and carries the Built for Shopify badge.

Where it wins vs MIDA: breadth, and platform reach. Nobody else on this list bundles live chat and on-site announcements with replays, and a chat transcript sitting next to the recording of the seconds before the message is a real workflow. It runs on anything that hosts a script, so a Shopify store plus a non-Shopify property is one tool. The Shopify App Store ladder now starts with a free plan of 100 sessions a month and a $19/mo Launch plan for 500 sessions (full Lucky Orange pricing breakdown).

Where it falls short: the session allowances are small for the money (3,500 sessions on the $39/mo Build plan, against MIDA's 5,000 for $9.90), the script bundles every feature into one payload, the filters are built for generic web properties rather than Shopify customer fields, and there are two different price ladders depending on whether you read luckyorange.com or the App Store listing. The UI also shows its 15 years.

Where Hotjar's pricing page now sends you. A huge free plan, zone-based heatmaps on paid tiers, and sampled replays below the Pro tier.

What it is: a full digital-experience analytics suite: session replay, click, scroll and move maps, zone-based heatmaps that attach engagement and revenue metrics to each page element, journey analysis, funnels and surveys. hotjar.com/pricing redirects here, so this is the product a Hotjar signup actually gets.

Where it wins vs MIDA: the free plan covers up to 200,000 sessions a month with heatmaps, funnels and replays included, against MIDA's 250 sessions. Zone-based heatmaps with revenue per element are the closest thing on this list to MIDA's revenue click heatmaps, and the analytics history (13 months on Growth) is far longer. Enterprise procurement is there if you need it.

Where it falls short: the self-serve plans sample session replays. Contentsquare's own plan table reads 5% of sessions captured on Free and 15% on Growth, with full capture only on the quoted Pro and Enterprise plans, so the specific session behind an abandoned cart usually was not recorded. Growth starts at $49/mo on monthly billing for 7,000 sessions. The filter model is user IDs and custom variables, not Shopify customers and orders, and the Shopify App Store listing (December 2025) had no reviews when we last checked (Contentsquare pricing 2026, Contentsquare alternatives).

Seven heatmap types and the deepest friction and form analytics. Multi-platform, no Shopify lane.

What it is: a Danish behaviour-analytics tool whose heatmap set is the widest in the category: click, scroll, movement, attention, friction, interactive and geo, with a split view to compare any two. Friction detection (rage clicks, dead clicks, error clicks, form drop-off) is the loudest and best feature. There is a free plan at 500 sessions a month.

Where it wins vs MIDA: heatmap breadth, and per-field form analytics nobody else here matches. If the heatmap types are what drew you to MIDA, Mouseflow has more of them. Essential is $25/mo on annual billing for 5,000 sessions, Advanced $109/mo, Premium $319/mo (full Mouseflow pricing breakdown).

Where it falls short: no Shopify App Store listing, no Shopify-specific filters, and most of the seven types answer questions a storefront rarely asks. A Shopify store has two forms that matter, checkout and newsletter capture, and checkout is off-limits to a storefront script anyway.

The original heatmap tool. Five report types, side-by-side comparison, and built-in split testing. Not a Shopify app.

What it is: a heatmap-first product with click, scroll, confetti, overlay and list maps, AI analysis on every report, device auto-segmentation, and A/B testing from the Plus tier. Installed by pasting a snippet; Shopify is one integration among many.

Where it wins vs MIDA: confetti maps are a genuinely different way to read clicks (every click as a dot, coloured by traffic source, device or UTM), and testing the fix in the same tool that found the problem is something no Shopify-native app does. Any two heatmaps can be compared side by side.

Where it falls short: heatmap reports are capped per plan (5 on the $29/mo Starter, 75 on the $99/mo Plus), which is tight for a store with a dozen product pages worth watching, against unlimited heatmaps on MIDA and Propel. Recordings are capped too (50 a month on Starter). No Shopify App Store listing and no Shopify-specific filters (Crazy Egg alternatives for Shopify).